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If you’re still using the same old marketing strategies that everyone else is using, then you are all missing out on a large number of customers. That’s the bottom line. You could have the best product in the world, but if it’s not marketed effectively, you’re dead in the water. Ecological Niche Marketing is a […]

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Earth Volunteers Wanted Since 1971, EarthWatch has sent more than 32,000 of its EarthCorps volunteers to assist scientists and scholars who are researching critical environmental issues. For travelers looking for more than just a regular vacation, an eco-trip such as this might be just the thing. This year alone, the nonprofit organization will send more […]

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Environmentalists Are Efficiency Experts It’s not easy to find a bright side to America’s current economic downturn, but the environment may be one beneficiary. “The recession is only going to accelerate the trend toward environmental consumerism,” said Jacquelyn Ottman, a New York City-based environmental marketing consultant. “Many environmental business issues deal with managing resources more […]

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Environmental Group Helps Connect Resources In 1988, a group of students at the University of North Carolina at Chapel Hill placed a small message in Greenpeace’s magazine asking if anyone would be interested in forming a student-based environmental coalition. Students from more than 200 U.S. campuses replied.¬†Today, the Student Environmental Action Coalition (SEAC) has more […]

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Environment At Heart Of Art Aid to Artisans, a nonprofit group helping economically depressed artists generate sales from products created with local materials, also ensures the environment benefits from its endeavors. The organization’s first project, started in Honduras more than a decade ago, involved recycling corn husks that even the pigs wouldn’t eat, said President […]

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KTAO A Leader In Solar Power A New Mexico radio station is using sunshine to increase its listening audience tenfold… and in doing so has become the nation’s only radio station transmitting solely on solar power. Thanks to its solar boost, KTAO-FM, located in the resort community of Taos, can now tap an additional audience […]

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Waste Management Solutions From dead chickens to old potatoes to crab scraps — if a smelly material is causing problems, Will Brinton has a recipe to make it go away. Brinton, president and founder of Woods End Research Laboratory in Mount Vernon, Maine, is developing new methods to compost animal and vegetable garbage that decomposes […]

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Music Promotes Environmental Harmony “In the Garden,” an album by the acoustic duo of Nancy Rumbel and Eric Tingstad, raises a musical voice for a healthy environment while celebrating the art of gardening. The album also will raise money for three nonprofit environmental organizations. A portion of the proceeds from sales of ¬†“In the Garden,” […]

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Restoring Natural Systems Returning natural resources like streams, ponds and parcels of over-grazed land to their original states after mankind has abused them for years is not always an easy task. But Inter-Fluve, Inc., based in Bozeman, Mont., has tackled these type of challenges by the dozens since starting up in 1983. And the outcome […]

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Soil Contamination A Major Health Threat A simple soil test could improve the growth of your vegetables and possibly the health of your children. The Chaney-Mielke soil test will help parents determine if the soil in their yard contains enough lead to threaten the health of their children. After using leaded gasolines and paints in […]

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